Unaffiliated

Digital Builds, No Strings Attached

Unaffiliated is unencumbered. Our structure, 
our rules adapt to your predicament. Tell us your problem, and we’ll gather a crew to figure it out. 
We only use what we need. We assemble; we solve; we move on. What seems to be the problem?

Proving Our Worth

The Paris Review // Redesign with Strick & Williams

Since its inception in 1953, The Paris Review has been a standard-bearer for literary writing. Their website has not.

The TPR team needed a site design that encouraged readership of its archives, enhanced the overall reading experience, and increased ad and subscription revenues.

After competitive research, initial comparative user testing, and a content audit of the site, we found the problem. The Paris Review suffered from a sort of operations solipsism. Content was categorized by internal divisions (blog, media, magazine, archive). Additionally, images of the physical magazine weren’t accurately conveyed online. It’s rather hefty. Users couldn’t see the value.

New product shots replaced old imagery. Shots were now angled to show the cover as well as the thickness of the spine. New users could see what they were paying for -- closer to a book than a magazine. Unaffiliated also reconfigured the homepage content, previously reserved for blog entries, so daily items expressed the full breadth of the magazine. Archives were no longer lost to new users.

The new design is now a year old. It has exceeded expectations. Page views have increased by 46% from the previous year, newsletter subscription is up to 82%, and the daily average of magazine subscriptions has increased by 191%.

more
User Observation
  • Preliminary User Observation
UX & IA
  • Competitive UI/UX Analysis
  • Sitemaps & Wireframes
  • Interactive Prototypes
Paris Review Screenshot Paris Review Screenshot Paris Review Screenshot

UL Create with Office of Experience

UL EduNeering needed to make its hard stuff way easier.

Part of Underwriters Laboratories, UL EduNeering wanted to give their customers the ability to modify and create LMS (Learning Management Systems) courses. (UL EduNeering is kind of a big deal when it comes to training programs.) They called it UL Create. Internally, the process for creating these courses was very complicated.

They called it UL Create. Internally, the process for creating these courses was very complicated. UL EduNeering needed to make its hard stuff way easier. We partnered with another creative agency to concept a prototype and validate the UL Create idea.

Taking the lead on the project, we immersed ourselves into the world of LMS, we created competitive reviews, we researched user needs and cases through one-on-one interviews, and completed comprehensive audits of UL’s existing content, features, and functions. Armed with this, we focused our feature set on the core needs of this potential audience. Then distilled the complex functionality to a sensible tap-or-click interface. We simplified platform options, gave concise interaction targets, and refined user decisions.

We created an interface that allowed experts or novices the ability to create complex learning and testing tools. We made the hard stuff easy.

The proof of concept tested well, and received high praise from the people we interviewed and the sales team.

“Sometimes when you try and create a LMS the tools are so cumbersome and awful that it creates problems… I like what I’m seeing.”

“This is good. I like this, I like this a lot. Oh definitely, this would be great.”

Based on our work, UL has since adjusted its internal efforts and started a complete product build.

more
User Observation
  • Preliminary User Observation
  • Post Factum Testing
Product Management
  • Agile Story Development
  • Roadmap Development
UX & IA
  • Competitive UI/UX Analysis
  • Sitemaps & Wireframes
  • Interactive Prototypes
Visual Design & Copywriting
  • Creative Oversight
UL Create Screenshot UL Create Screenshot UL Create Screenshot UL Create Screenshot

Songfinch

You don’t have to be a celebrity’s significant other or some high-ranking narco to get a song written about you.

That’s the idea behind Songfinch, a business that pairs songwriters with patrons.

This artist/patron dynamic has existed for centuries. Unaffiliated simplified and democratized the process.

To better understand the processes of bespoke songwriting, we analyzed business models from individual songwriters to larger music houses. We also researched markets for personalized gifting to winnow consumer expectations.

Guided by that research, Unaffiliated created mood boards that helped define Songfinch’s voice and tone. We then established the website’s look and feel, architecture, and flow.

When it came time for production, we partnered with Songfinch developers in an agile workflow. We created test models to validate online processes, which informed the site’s main build.

After a successful launch, Songfinch continues to win hearts and minds with its unique offering.

more
User Observation
  • Preliminary User Observation
Product Management
  • Roadmap Development
  • Sprint Planning
UX & IA
  • Competitive UI/UX Analysis
  • Sitemaps & Wireframes
  • Interactive Prototypes
Visual Design & Copywriting
  • Moodboards
  • Page Design & Layout
Songfinch Screenshot

Favorite Invoices

The Drinking Society Epsilon The Paris Review Paul Melon Rightpoint Sitka Sixty 8 Provisional Co UL EdUneering